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Book Cover
Author Strout, Aaron.

Title Location based marketing for dummies / Aaron Strout and Mike Schneider.

Publication Info. Hoboken, NJ : John Wiley & Sons, 2011.


Location Call No. Status
 Bristol, Main Library - Non Fiction  658.022 ST89    Check Shelf
Description xix, 262 pages : illustrations ; 24 cm.
Series --For dummies.
--For dummies.
Note Includes index.
Summary Explains location-based services, what your campaign should contain, how to launch it, and how to measure results. Reward your customers, build their loyalty, and let them help market your business.
Contents Putting a little "location" in your marketing campaign -- Location-based marketing in action -- Integrating location into other channels -- Measuring your return on investment -- The part of tens.
Subject Marketing.
Social media -- Research.
Social media -- Economic aspects.
Social media -- Marketing.
Consumers -- Research.
Customer relations.
Consumer behavior.
Branding (Marketing)
Internet marketing.
Internet marketing -- Social aspects.
Online social networks -- Economic aspects.
Business communication.
Social networks.
Marketing -- Management.
Added Author Schneider, Mike (Strategic technology consultant)
ISBN 9781118022498
1118022491: $24.99
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