The participatory Web and Youtube -- Political message development and image control -- Political advertising and fundraising via Youtube -- Youtube and political debates -- Elected officials and Youtube -- The White House Channel : a case study in Youtube communication -- Youtube and deliberative democracy -- Youtube and democratic engagement -- Youtube and politics : the future.
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Summary
The Impact of YouTube on U.S. Politics analyzes the broad and evolving political impact of YouTube, specifically addressing political campaigning, communication, and engagement. The text provides a synthesized illustration of the ways in which YouTube has become a requisite tool in U.S. politics.