| Description |
xxx, 316 pages : illustrations ; 24 cm |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Foreword / Brian Clark -- Introduction -- Part 1. Starting the journey. Beginning with the end in mind - The Content Inc. opportunity -- Part 2. The sweet spot. Knowledge or skill + passion -- Adding audience to your sweet spot -- Part 3. The content tilt. Understanding the power of the "tilt" - Discovering your content mission - Ways to unearth your content tilt -- Part 4. Building the base. Selecting your platform - Content ideation - The content calendar - Content staffing - The collaborative publishing model - Planning for repurposing -- Part 5. Harvesting audience. The metric that drives the model - Building for findability - Stealing audience - Social media integration -- Part 6. Diversification. The three and three model - Building out extensions - Acquiring content assets -- Part 7. Monetization. Waiting for revenue - Building the revenue model -- Part 8. Next-Level Content Inc. Putting it all together - Join the movement -- Acknowledgments -- Appendix A. CMI's contributor/blogging guidelines --Appendix B. An inside look into CMI's publishing process -- Index. |
| Summary |
"A pioneer of content marketing, Joe Pulizzi has cracked the code when it comes to the power of content in a world where marketers still hold fast to traditional models that no longer work. In Content Inc., he breaks down the business-startup process into six steps, making it simple for you to visualize, launch, and monetize your own business...This model has worked wonders for Pulizzi and countless other people featured in the book. Connect these six pieces like a puzzle, and before you know it, you'll be running your own profitable, scalable business. Pulizzi walks you step-by-step through the process, based on his own success (and failures) and real-world multimillion-dollar examples from multiple industries and countries. Whether you're seeking to start a brand-new business or drive innovation in an existing one, Content Inc. provides everything you need to reverse engineer the traditional entrepreneurial model for better, more sustainable success." -- Book jacket. |
| Subject |
Target marketing.
|
|
Social media -- Computer network resources.
|
|
Customer relations -- Management.
|
|
BUSINESS & ECONOMICS -- Marketing -- General.
|
| Other Form: |
Online version: Pulizzi, Joe. Content Inc. 1 Edition. New York : McGraw-Hill Education, 2015 9781259589669 (OCoLC)920467321 |
| ISBN |
9781259589652 (hardcover alkaline paper) |
|
125958965X (hardcover alkaline paper) |
|
9781259589669 (ebook) |
|
