Includes bibliographical references (pages 185-186 and 189-203).
Contents
Advertising shits in your head. PR-opaganda ; Society's story ; Rights to the city -- Strategies for resistance. Bani-shit ; Subvertising ; Yeah, we got keys for that ; Legal defence -- The subvertisers. Public Ad Campaign ; Brandalism ; Special Patrol Group ; Hogre ; Art in Ad Places ; Resistance is Female.
Summary
Calls adverts what they are--a powerful means of control through manipulation--and highlights how people across the world are fighting back. With case studies from both sides of the Atlantic, Raoul and Bonner showcase the ways in which small groups of activists are taking on corporations and states at their own game: propaganda. Offering detailed analysis of the hold advertising has on our lives, the authors then move on to offer practical solutions and guidance on how to subvert the ads. Using a combination of ethnographic research and theoretical analysis, they investigate the claims made by subvertising practitioners and show how they impact their practice. --Adapted from publisher description.
