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Book Cover
Bestseller
BestsellerE-Book
Author Patten, Dave.

Title How to market your business : a practical guide to advertising, PR, selling, and direct and online marketing / Dave Patten.

Publication Info. London ; Philadelphia : Kogan Page Limited, 2008.

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Location Call No. Status
 University of Saint Joseph: Pope Pius XII Library - Internet  WORLD WIDE WEB E-BOOK EBSCO    Downloadable
Please click here to access this EBSCO resource
Edition 6th ed.
Description 1 online resource (1 volume).
Series Gale virtual reference library
Gale virtual reference library.
Bibliography Includes bibliographical references and index.
Contents Corporate governance -- the historical background -- Corporate governance in the United States -- Corporate governance in the European Union -- Corporate governance in the United Kingdom -- the statutory framework -- Corporate governance in the United Kingdom -- the non-statutory framework -- The Listing Rules and the Combined Code on Corporate Governance -- Duties of directors -- The board -- The company secretary -- Directors' remuneration -- The Combined Code and financial reporting -- Risk management -- Internal control and the Turnbull Guidance -- The audit and auditors -- The audit committee -- Relations with shareholders -- Corporate governance in the UK public sector -- IT governance -- Corporate social responsibility.
Summary Offers advice on constructing profitable marketing strategies for businesses. Covers topics such as advertising, promotion, selling techniques, product launches, exports, innovation and the Internet.
Note Print version record.
Subject Marketing -- Management.
Small business -- Marketing.
Marketing -- Great Britain.
Small business -- Great Britain.
Small business marketing.
BUSINESS & ECONOMICS -- Marketing -- General.
BUSINESS & ECONOMICS -- Distribution.
Marketing. (OCoLC)fst01010167
Marketing -- Management. (OCoLC)fst01010209
Small business. (OCoLC)fst01121223
Small business marketing. (OCoLC)fst01121328
Great Britain. (OCoLC)fst01204623
Added Author Patten, Dave. Successful marketing for the small business.
Other Form: Print version: Patten, Dave. How to market your business. 6th ed. London ; Philadelphia : Kogan Page Ltd., 2008 9780749451455 0749451459 (DLC) 2007044499 (OCoLC)180190865
ISBN 9780749453671 (electronic bk.)
0749453672 (electronic bk.)
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