LEADER 00000cam  2200000 a 4500 
001    ocm16405121 
003    OCoLC 
005    20000919175813.0 
008    870707s1988    pau      b    001 0 eng   
010       87020010 
020    087722661X|qpaperback 
035    (OCoLC)16405121 
040    DLC|beng|cDLC|dOCL|dSTJ|dWaOLN 
043    n-us--- 
049    STJJ 
050 0  HF5827|b.B37 1988 
092    659.1042|bB285P 
100 1  Barthel-Bouchier, Diane L.,|d1949- 
245 10 Putting on appearances :|bgender and advertising /|cDiane 
       Barthel. 
264  1 Philadelphia :|bTemple University Press,|c1988. 
300    ix, 219 pages ;|c22 cm. 
336    text|btxt|2rdacontent 
337    unmediated|bn|2rdamedia 
338    volume|bnc|2rdacarrier 
490 1  Women in the political economy 
500    Includes index. 
504    Bibliography: pages 197-211. 
505 0  Madison Avenue : method and madness -- The voices of 
       authority -- The self observed -- Sex and romance -- 
       Beauty status, social status -- The geography of beauty --
       Woman in a man's world -- The accursed portion -- Beauty 
       rituals -- A gentleman and a consumer. 
650  0 Sex role in advertising|zUnited States. 
650  0 Visual communication|zUnited States|xPsychological 
       aspects. 
650  0 Imagery (Psychology) 
830  0 Women in the political economy. 
898    qbibliographies 
910    CARL0000047897 
998  0 UNKNOWN|bFix4       97/04/25  04:19:14