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Author Barthel-Bouchier, Diane L., 1949-

Title Putting on appearances : gender and advertising / Diane Barthel.

Publication Info. Philadelphia : Temple University Press, 1988.

Copies

Location Call No. Status
 Manchester, Main Library - Non Fiction  659.1042 BARTHEL    Check Shelf
 University of Saint Joseph: Pope Pius XII Library - Standard Shelving Location  659.1042 B285P    Check Shelf
Description ix, 219 pages ; 22 cm.
Series Women in the political economy
Women in the political economy.
Note Includes index.
Bibliography Bibliography: pages 197-211.
Contents Madison Avenue : method and madness -- The voices of authority -- The self observed -- Sex and romance -- Beauty status, social status -- The geography of beauty -- Woman in a man's world -- The accursed portion -- Beauty rituals -- A gentleman and a consumer.
Subject Sex role in advertising -- United States.
Visual communication -- United States -- Psychological aspects.
Imagery (Psychology)
ISBN 087722661X paperback
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