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Book
Author
McDonald, Malcolm.
Title
Marketing plans for service businesses : a complete guide / Malcolm McDonald and Adrian Payne.
Publication Info.
Oxford : Butterworth-Heinemann, 2006.
Copies
Location
Call No.
Status
South Windsor Public Library - Non Fiction
658.8 MCDONALD
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Edition
Second edition.
Description
xiv, 401 pages : illustrations ; 25 cm
Note
Previous ed.: published as Marketing planning for services. 1996.
Includes index.
Bibliography
Includes bibliographical references (pages [387]-391) and index.
Subject
Service industries -- Marketing -- Planning.
Marketing -- Planning.
Added Author
Payne, Adrian.
McDonald, Malcolm
Marketing planning for services.
Added Title
Marketing planning for services
ISBN
9780750667463 paperback
Standard No.
9780750667463
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