| Description |
xviii, 220 pages : illustrations ; 24 cm |
| Note |
Includes index. |
| Contents |
Silicon Valley, we've got a problem -- The change function -- Is the technology industry ready for change? -- Why technology fails -- Four more failures -- A future winner : flat panel display TV -- Three more future winners -- One future loser : RFID -- Three more future losers -- The change function in action -- Ten sets of questions -- What to do? |
| Summary |
After years of studying countless winners and losers, Pip Coburn has come up with a simple idea that explains why some technologies become huge hits, but others never reach more than a tiny audience. People are only willing to change and accept new technologies when the pain of their current situation outweighs the perceived pain of trying something new. Most potential users are afraid of new technologies, and they need a really great reason to change. If you don't give them that reason, then forget it. |
| Subject |
Technological innovations.
|
|
Business enterprises -- Technological innovations.
|
|
High technology industries.
|
|
Science and civilization.
|
| ISBN |
1591841321 |
| Standard No. |
9781591841326 |
|
