LEADER 00000cam 22008774a 4500
001 ocn757478907
003 OCoLC
005 20180307101935.5
008 111219s2012 cau b 001 0 eng
010 2011050766
015 GBB212392|2bnb
016 7 016026433|2Uk
019 808770976
020 9781118249741|q(hardback)
020 1118249747|q(hardback)
020 |z9781118283233|q(ebook)
020 |z1118283236|q(ebook)
020 |z9781118283479|q(ebook)
020 |z1118283473|q(ebook)
020 |z9781118286005|q(ebook)
020 |z1118286006|q(ebook)
035 (OCoLC)757478907|z(OCoLC)808770976
040 DLC|beng|cDLC|dYDX|dBTCTA|dUKMGB|dBDX|dYDXCP|dBWX|dCDX|dVP
@|dAWC|dOCLCF|dBEDGE|dCHVBK|dMNE|dNLGGC|dOCLCQ|dOCLCO|dCOO
|dFEM|dOCLCO|dOCLCQ|dDHA|dOCLCQ
042 pcc
049 CKEA
050 00 HD45|b.R245 2012
082 00 658.4/063|223
084 85.15|2bcl
084 BUS000000|2bisacsh
100 1 Radjou, Navi.
245 10 Jugaad innovation :|bthink frugal, be flexible, generate
breakthrough growth /|cby Navi Radjou, Jaideep Prabhu, and
Simone Ahuja.
250 1st ed.
260 San Francisco, CA :|bJossey-Bass,|c©2012.
300 xi, 275 pages ;|c24 cm
336 text|btxt|2rdacontent
337 unmediated|bn|2rdamedia
338 volume|bnc|2rdacarrier
504 Includes bibliographical references and index.
505 0 Foreword -- Jugaad : a breakthrough growth strategy --
Principle one : seek opportunity in adversity -- Principle
two : do more with less -- Principle three : think and act
flexibly -- Principle four : keep it simple -- Principle
five : include the margin -- Principle six : follow your
heart -- Integrating jugaad into your organization --
Building jugaad nations.
520 "A frugal and flexible approach to innovation for the 21st
centuryInnovation is a key directive at companies
worldwide. But in these tough times, we can't rely on the
old formula that has sustained innovation efforts for
decades--expensive R & D projects and highly-structured
innovation processes. Jugaad Innovation argues the West
must look to places like India, Brazil, and China for a
new approach to frugal and flexible innovation. The
authors show how in these emerging markets, jugaad (a
Hindi word meaning an improvised solution born from
ingenuity and cleverness) is leading to dramatic growth
and how Western companies can adopt jugaad innovation to
succeed in our hypercompetitive world. Outlines the seven
principles of jugaad innovation: Seek opportunity in
adversity, do more with less, think and act flexibly, keep
it simple, include the margin, and follow your heart
Features twenty case studies on large corporations from
around the world--Google, Facebook, 3M, Apple, Best Buy,
GE, IBM, Nokia, Procter & Gamble, PepsiCo, Tata Group, and
more--that are actively practicing jugaad innovation The
authors blog regularly at Harvard Business Review; their
work has been profiled in BusinessWeek, MIT Sloan
Management Review, The Financial Times, The Economist, and
more Filled with previously untold and engaging stories of
resourceful jugaad innovators and entrepreneurs in
emerging markets and the United States This groundbreaking
book shows leaders everywhere why the time is right for
jugaad to emerge as a powerful business tool in the West--
and how to bring jugaad practices to their organizations."
--|cProvided by publisher.
650 0 Technological innovations|vCase studies.
650 0 Adaptability (Psychology)|vCase studies.
650 7 BUSINESS & ECONOMICS|xGeneral.|2bisacsh
650 7 Innovations technologiques.|2eclas
650 7 Créativité.|2eclas
650 7 Aptitudes.|2eclas
650 7 Développement personnel.|2eclas
650 7 Etudes de cas.|2eclas
650 7 Adaptability (Psychology)|2fast|0(OCoLC)fst00796466
650 7 Technological innovations.|2fast|0(OCoLC)fst01145002
650 7 Innovation|2gnd
650 7 Innovationsmanagement|2gnd
650 17 Vernieuwing.|2gtt
650 17 Ondernemerschap.|0(NL-LeOCL)078609771|2gtt
650 17 Management.|2gtt
651 7 Schwellenländer|2gnd
655 7 Case studies.|2fast|0(OCoLC)fst01423765
700 1 Prabhu, Jaideep C.
700 1 Ahuja, Simone.
994 92|bCKE
