| Edition |
English edition. |
|
First edition. |
| Description |
167 pages : color illustrations ; 25 cm |
| Note |
"Simultaneously published in Germany with the title Lust auf Lettering by Verlag Hermann Schmidt. Verlag Hermann Schmidt 2017" -- title page verso. |
|
Translated from the German. |
| Bibliography |
Includes bibliographical references (page 166). |
| Contents |
Foreword -- Introduction -- Visual storytelling : defining lettering and its difference from calligraphy and type design -- The typographic eye : the importance of observation -- The basics : the DNA of letters -- Tools and their applications : pens, brushes, and other tools -- The lettering designers playground : an overview of lettering styles -- Composition and embellishments : structure, hierarchy, and flourishes -- Sketching letterforms : from rough sketch to refined drawing (and some helpful tips and tricks) -- From analog to digital : vectorizing your lettering -- The finishing touch : adding color and texture -- Work in progress : becoming a professional lettering designer. |
| Summary |
The Golden Secrets of Lettering is a comprehensive, beautifully illustrated guide to hand lettering. With easy-to-understand instructions and guidelines, plenty of inspirational examples, and hundreds of hand sketches and illustrations, Martina Flor shows readers how to transform their initial lettering concepts and handdrawn sketches into a well-shaped, exquisite piece of digital lettering that can be sold and published. Readers learn how to train their "typographic eye" by studying lettering samples and the anatomy of letters; explore concepts of hierarchy, composition, and flourishes; and discover the many different ways of creating letter shapes. In addition, Flor explains the process of creating a lettering project step by step-- from start to finish, from analog to digital--and gives valuable tips about how to make a career as a lettering artist. |
| Subject |
Lettering -- Technique.
|
|
Lettering -- Technique. (OCoLC)fst00996775
|
|
Kalligraphie. (DE-588)4073168-6
|
|
Schriftkunst. (DE-588)4180005-9
|
| Indexed Term |
(lcsh)Lettering--Technique. |
|
(fast)Lettering--Technique. |
| Added Author |
Translation of: Flor, Martina.
Lust auf Lettering.
|
| Added Title |
Lust auf Lettering. English
|
|
Lettering |
| ISBN |
9781616895730 (hardcover) |
|
161689573X (hardcover) |
|
