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Bestseller
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Author Waller, Gregory A. (Gregory Albert), 1950- author.

Title Beyond the movie theater : sites, sponsors, uses, audiences / Gregory A. Waller.

Publication Info. Oakland, California : University of California Press, [2023]
©2023

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Description 1 online resource
data file rda
Bibliography Includes bibliographical references and index.
Contents Introduction -- Sponsors and sponsorship -- Multi-purpose cinema -- Multi-sited cinema -- Targeted audiences -- Event cinema : land shows and the Panama-Pacific International Exposition -- Afterword.
Summary "Beyond the Movie Theater excavates the history of non-theatrical cinema before 1920, exploring where and how moving pictures of the 1910s were used in ways distinct from and often alternative to typical theatrical cinema. Unlike commercial cinema, non-theatrical cinema was multi-purpose in its uses and multi-sited in where it could be shown, targeted at particular audiences and, in some manner, sponsored. Relying on contemporary print sources and ephemera of the era to articulate how non-theatrical cinema was practiced and understood in the US during the 1910s, historian Gregory A. Waller charts a heterogeneous, fragmentary, and rich field that cannot be explained in terms of a master narrative concerning origin or institutionalization, progress or decline. Uncovering how and where films were put to use beyond the movie theater, this book complicates and expands our understanding of the history of American cinema, underscoring the myriad roles and everyday presence of moving pictures during the early twentieth century"-- Provided by publisher.
Note Description based on print version record and CIP data provided by publisher; resource not viewed.
Subject Motion pictures -- United States -- History -- 20th century.
Sponsored films -- United States -- History -- 20th century.
Motion pictures. (OCoLC)fst01027285
Sponsored films. (OCoLC)fst01735662
United States. (OCoLC)fst01204155
SOCIAL SCIENCE / Media Studies.
Chronological Term 1900-1999
Genre/Form History. (OCoLC)fst01411628
Other Form: Print version: Waller, Gregory A. 1950- Beyond the movie theater Oakland, California : University of California Press, [2023] 9780520391505 (DLC) 2022035678
ISBN 9780520391512 (electronic book)
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