| Edition |
First edition. |
| Description |
ix, 339 pages ; 25 cm |
| Bibliography |
Includes bibliographical references (pages 305-329) and index. |
| Contents |
Introduction: the longevity paradox -- Vital force -- Myths -- The future is female -- A tale of two villages -- Radical empathy and transcendent design -- Health, safety, and the triumph of magical thinking -- The pursuit of happiness -- Meaning and legacy in the longevity economy. |
| Summary |
"Coughlin provides the framing and insight business leaders need to serve the growing older market: a vast, diverse group of consumers representing every possible level of health and wealth, worth about $8 trillion in the United States alone and climbing. Coughlin provides deep insight into a population that consistently defies expectations: people who, through their continued personal and professional ambition, desire for experience, and quest for self-actualization, are building a striking, unheralded vision of longer life that very few in business fully understand. His focus on women--they outnumber men, control household spending and finances, and are leading the charge toward tomorrow's creative new narrative of later life--is especially illuminating."--Back cover. |
| Subject |
Older consumers.
|
|
Aging -- Economic aspects.
|
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Population aging -- Economic aspects.
|
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Older people -- Social conditions.
|
|
BUSINESS & ECONOMICS -- Development -- Business Development.
|
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SOCIAL SCIENCE -- Gerontology.
|
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SELF-HELP -- Aging.
|
|
BUSINESS & ECONOMICS / Development / Business Development.
|
|
SOCIAL SCIENCE / Gerontology.
|
|
SELF-HELP / Aging.
|
| Genre/Form |
Self-help publications.
|
| Other Form: |
Online version: Coughlin, Joseph F. Longevity economy. First edition. New York, NY : PublicAffairs, [2017] 9781610396653 (DLC) 2017048459 |
| ISBN |
9781610396639 (hardcover) |
|
1610396634 (hardcover) |
|
