| Description |
1 online resource (108 pages) |
| Bibliography |
Includes bibliographical references. |
| Note |
Print version record. |
| Contents |
Introduction : the changing context of communication -- Rule 1. Rules are meant to be broken -- part I. Social media communication 101 (Rule 2. Communication is communication both on and offline -- Rule 3. Know your audience -- Rule 4. Thoughtful social media generates thoughtful people -- Rule 5. You don't need a million friends -- Rule 6. People only blog if they think someone is listening -- Rule 7. If you write a good blog, people will read it -- Rule 8. People recognize bad viral behavior -- Rule 9. When 1 person complains, 100 support you, and 500 don't even notice -- Rule 10. Not everyone follows the rules -- Rule 11. There's always a reason to communicate) -- part II. Your business's identity (Rule 12. Build a great profile -- Rule 13. Not everyone needs a MySpace page -- Rule 14. Meet with customers virtually -- Rule 15. Use your own media -- Rule 16. Have a username that reflects your business -- Rule 17. Build a virtual home -- Rule 18. Get a real email address -- Rule 19. Edit your media) -- part III. Understanding social media (Rule 20. Know your social media platforms -- Rule 21. Learn to evolve with technology -- Rule 22. Find social media patforms that work for you -- Rule 23. Eighteen-year-olds will always be ahead of you in technology -- Rule 24. Your social media page is not your Website -- Rule 25. Engage customers first. Then sell -- Rule 26. Have enough lifeboats to save your blog -- Rule 27. Real customers are more than friends) -- part IV. Mastering your skills (Rule 28. Be findable -- Rule 29. Flaunt it with a podcast -- Rule 30. Like like there's no tomorrow -- Rule 31. Spoon feed the press -- Rule 32. Friends don't let friends pay full price -- Rule 33. Get a guru -- Rule 34. Blog your best blog -- Rule 35. A little planning goes a long way -- Rule 36. Publicize your company events -- Rule 37. Make a killer virtual portfolio -- Rule 38. It's all fun and games until they find out what you did last summer -- Rule 39. Kevin Bacon is your friend -- Rule 40. Maximize online directories -- Rule 41. Advertise with social media -- Rule 42. These are my rules. What are yours?) -- Your rules : write your own rules. |
| Subject |
Social media.
|
|
Small business.
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Business communication.
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SOCIAL SCIENCE -- General.
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BUSINESS & ECONOMICS -- Advertising & Promotion.
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Business communication. (OCoLC)fst00842419
|
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Small business. (OCoLC)fst01121223
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Social media. (OCoLC)fst01741098
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| Added Title |
Forty two rules of social media for small business |
| Other Form: |
Print version: Jacobson, Jennifer L. 42 rules of social media for small business. Cupertino, CA : SuperStar Press, ©2009 9781607730149 |
| ISBN |
9781607730156 (electronic bk.) |
|
1607730154 (electronic bk.) |
|
