| Description |
1 online resource (326 pages) : color illustrations |
| Contents |
1 The Road to Eugene 11 -- 2 Call Me Bill 19 -- 3 He Marked Me 22 -- 4 University of Oregon 28 -- 5 There's Someone I Want You to Meet 42 -- 6 Shooting Stars 58 -- 7 Hot Off Bowerman's Waffle Iron 67 -- 8 We Called Him "Pre" 71 -- 9 After Munich 84 -- 10 A Dream Come True 104 -- 11 Our Beloved Son and Brother 115 -- 12 Montreal-An Experience, Not a Victory 120 -- 13 After Montreal 137 -- 14 The Arrival of Rono and Athletics West 141 -- 15 The Moscow Run-Around 155 -- 16 Running, Flying, Marketing 158 -- 17 We Are Not Adidas 169 -- 18 A Sea of Change, Part One 189 -- 19 A Sea of Change, Part Two 204 -- 20 To Seoul, or Not to Seoul 216 -- 21 I Love L.A. 228 -- 22 The Dumper 245 -- 23 The America's Cup 260 -- 24 Nike World Headquarters 277 -- 25 Tell Me a Story 294 -- 26 The Big Blow 306 -- 27 The Unexpected Chapter 315. |
| Note |
Print version record. |
| Summary |
This book provides a compelling insider's account of how Nike became the world's largest sports and fitness company. It includes a dedicated mailing and e-mail campaign to targeted sports interest media and organisations. How does a young boy from a small Oregon town get swept up in the politics of his chosen sport and become an integral part of possibly the most influential sports company of all time - Nike. Nike began with a handshake and a few hundred dollars passed between Phil Knight and legendary track coach Bill Bowerman more than 35 years ago - and since then it has grown into the world's largest sports and fitness company."Out of Nowhere" provides an unrivalled glimpse into the first 33 years of Nike - from its humble beginnings to its modern guise as a global giant - and takes readers on a rollercoaster ride through all of the company's successes and failures. |
| Subject |
Hollister, Geoff.
|
|
Nike (Firm) -- History.
|
|
Sporting goods industry -- United States -- History.
|
|
Sports -- United States -- Marketing.
|
|
Running shoes -- United States -- History.
|
|
Running -- United States -- Equipment and supplies -- History.
|
|
Sports -- Economic aspects -- History.
|
|
BUSINESS & ECONOMICS -- Corporate & Business History.
|
|
BUSINESS & ECONOMICS -- Infrastructure.
|
| Other Form: |
Print version: Hollister, Geoff. Out of nowhere. Maidenhead (Eng.) : Meyer & Meyer Sports, 2008 9781841262345 (OCoLC)172980097 |
| ISBN |
9781841262345 (electronic bk.) |
|
184126234X (electronic bk.) |
|
9781841267425 (electronic bk.) |
|
1841267422 (electronic bk.) |
|
