Title Remaking the American patient : how Madison Avenue and modern medicine turned patients into consumers / Nancy Tomes.

Publication Info.	Chapel Hill : The University of North Carolina Press, [2016]
	©2016

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Rocky Hill - Downloadable Materials	EBSCO Ebook	Downloadable
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Description	1 online resource (xviii, 538 pages) : illustrations.
Series	Studies in social medicine
	Studies in social medicine.
Bibliography	Includes bibliographical references (pages 473-518) and index.
Contents	part one: The hazards of free choices : the 1920s to the 1940s: Farewell to the free trade in doctoring ; The high cost of keeping alive ; The new corner store ; The guinea pigs' revolt -- part two: Free enterprise medicine : the 1940s to the 1960s: The fourth necessity ; The MDs are off their pedestal ; A big pill to swallow -- part three: A consumers' revolution? : the 1960s to the 1990s: The patient must prescribe for the doctor ; Get ready for a new breed of patients ; Shopping mall medicine ; Medicine-chest roulette ; Conclusion: The barbarians are at the gate.
Note	Print version record.
Summary	In a work that spans the 20th century, Nancy Tomes questions the popular idea that in order to get good health care, people must learn to shop for it, as she explores the consequences of the consumer economy and American medicine having come of age at exactly the same time.
Subject	Umschulungswerkstätten für Siedler und Auswanderer Bitterfeld.
	Consumer-driven health care -- United States -- History.
	Medical care -- United States -- History.
	Medicine -- United States -- Marketing -- History.
	Delivery of Health Care -- history.
	Community Participation -- history.
	History, 20th Century.
	Marketing of Health Services -- history.
	United States.
	BUSINESS & ECONOMICS -- Insurance -- Risk Assessment & Management.
	HISTORY -- United States -- 20th Century.
	Consumer-driven health care. (OCoLC)fst01744687
	Medical care. (OCoLC)fst01013753
	Medicine -- Marketing. (OCoLC)fst01014996
	United States. (OCoLC)fst01204155
	Medizin.
	Gesundheitswesen.
	Arzneimittel.
	Konsumgesellschaft.
	Werbung.
	Patient.
Genre/Form	History. (OCoLC)fst01411628
Other Form:	Print version: Tomes, Nancy, 1952- Remaking the American patient. Chapel Hill : University of North Carolina Press, [2016] 9781469622774 (DLC) 2015029217 (OCoLC)915153151
ISBN	9781469622798 (electronic bk.)
	1469622793 (electronic bk.)
	9781469622781 (electronic book)
	1469622785 (electronic book)

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Title Remaking the American patient : how Madison Avenue and modern medicine turned patients into consumers / Nancy Tomes.

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