| Description |
x, 118 pages : illustrations ; 23 cm |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Introduction: Go Forward -- 1. Consumers All? -- 2. Why Has Literacy Become a Commodity? -- 3. How Does Advertising Work? -- 4. So, What Do You Want? -- 5. Reading Commodities? Phonics Programs. Renting a Movie for Saturday Night. Preparing for State Tests. Magazines for Children. Bulletin Board Borders. Moral Anthologies. Selecting a Basal. Home/School Kits. Read-More Systems -- 6. What's It All About or What Is to Be Done? |
| Summary |
"Part storybook, part consumer manual, part manifesto, iSHOP You Shop is a guide to becoming a savvy shopper, explaining how we can spot a lemon and addressing why we desire to buy reading commodities in the first place. Using shopping as a metaphor for asking questions about things and buying as a metaphor for making decisions about our lives, Shannon probes the commerce of literacy that seems to paraphrase Descartes' maxim: I shop, therefore, I am."--Jacket. |
| Subject |
Reading -- Economic aspects.
|
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Reading -- Social aspects.
|
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Reading -- Social aspects.
(OCoLC)fst01090680
|
| Added Title |
I shop, you shop |
| Other Form: |
Online version: Shannon, Patrick, 1951- Ishop, you shop. Portsmouth, NH : Heinemann, ©2001 (OCoLC)680572811 |
| ISBN |
0325002436 (pbk. ; alk. paper) |
|
9780325002439 (pbk. ; alk. paper) |
|
