| Description |
1 online resource (148 pages) |
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data file rda |
| Contents |
Cover; Title Page; Copyright Page; Dedication Page; Table of Contents; Foreword; Introduction; Book One; Creation; and the Development of the Ruling Class; Marketing is a Science; Early Society; Needs, Wants and Demands; The First Drama; Early Adopters; The Narrative Begins; Making Choices; Immorality and Redemption; The Purchase Decision; Book Two; Joseph; Why Market Religion?; Effective Communication; Community Management; Equitable Distribution; Book Three; Nationhood for the Millennia; Beliefs, Expectations, and Values; Corporate Culture; Developing Credibility; The Advertising Message. |
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Female ThinkMagic and Rebellion; The Plagues; Emotional Appeals; In Flaming Anger; Gaining Commitment; Contiguity; The First Anthem and a Nation Born; Management Change; The Sabbath; The New Mythology; Planning and Management Changes; Nation Building; Closing the Sale; The New Mythology of the Diaspora; Comment on the use of the word ""Mythology""; Bibliography; Index; Notes. |
| Summary |
Beck demonstrates ways that authors of the Bible chose efficient and effective channels for transmitting their still-relevant message. This historical study and education tool, whose clear explanation of marketing techniques can be applied to the most challenging twenty-first century marketing opportunities, presents points of conversation to individuals of all faiths. |
| Note |
Print version record. |
| Bibliography |
Includes bibliographical references (page 131). |
| Subject |
Bible as literature.
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BIBLES -- General.
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RELIGION -- Biblical Reference -- General.
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RELIGION -- Biblical Reference -- Handbooks.
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Bible as literature. (OCoLC)fst00831228
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| Other Form: |
Print version: Beck, Bernard. Bible : The Greatest Marketing Tool Ever Written. Lanham : Hamilton Books, ©2010 9780761852568 |
| ISBN |
9780761852575 (electronic book) |
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