LEADER 00000cam  2200445Ki 4500 
001    ocn894991877 
003    OCoLC 
005    20150226110655.0 
008    141111s2014    txua          001 0beng d 
010      2014948136 
020    9781502537508 
020    1502537508 
020    9781631731099 
020    1631731092 
035    (OCoLC)894991877 
040    FM0|beng|cFM0|dFM0|dBDX|dBUF|dEYM|dILC|dOCLCO 
049    CKEA 
050 14 HD49|b.V55 2014 
082 04 658.4/056|223 
100 1  Vines, Jason H.,|eauthor. 
245 10 What did Jesus drive? :|bcrisis PR in cars, computers, and
       Christianity /|cJason H. Vines. 
246 10 Crisis PR in cars, computers, and Christianity 
264  1 Grapevine, Texas :|bWaldorf Publishing,|c2014 
264  4 |c©2014 
300    399 pages :|bblack and white illustrations ;|c21 cm 
336    text|btxt|2rdacontent 
337    unmediated|bn|2rdamedia 
338    volume|bnc|2rdacarrier 
500    Includes index. 
505 0  A thermal event -- Guiding principles -- The first big 
       crisis: Chrysler's UltraDrive -- The almost fatal "line in
       the sand" -- "Suddenly accelerating" toward a crisis -- 
       Killing kids with a lot of hot air -- Thank you Anthony 
       Weiner! -- Hit by a "stupid stick" at Nissan -- 
       Rediscovering the lost, good DNA -- Jumping the shark -- 
       "Les Francois" to the rescue -- "Le cost killer" kills -- 
       The mother of all crises: the Ford/Firestone tire debacle 
       -- Fan: meet the shit -- The worm turns, temporarily -- 
       Corporate "war in our time" -- Enter the tiger -- I need a
       break -- 60 minutes and a tightrope without a net -- On 
       with the show -- Gored and Bushed -- "Tired" -- "Fired" --
       What would Jesus drive? -- The fall, rise and fall of 
       DaimlerChrysler -- My "heart attack" will go on -- 
       Springtime for the Japanese in Germany (sing along please)
       -- "On a roll" -- If you can find a better Italian -- The 
       good guy wins -- Big Oil and me -- The beginning of the 
       fall -- Private equity: the smartest guys in the womb -- 
       The "second" coming -- Sex, lies and a stubborn Greek -- 
       On a mission from God: a new Bible -- "Keep your enemies 
       closer" is not a cliché -- "Government Motors" on fire. 
520    Vines takes readers on a graphic, sometimes sad and often 
       hilarious behind-the-scenes romp through some of the most 
       publicized and studied crises in recent history. His life 
       in the public relations blast furnace in the automotive 
       industry, the crises Vines helped navigate through made 
       headlines the world over: Jeep vehicles accused of deadly 
       sudden unintended acceleration, Nissan's near-death 
       experience until it regained its MOJO, the Ford/Firestone 
       tire mega-debacle, a jihad against SUVs by the "What Would
       Jesus Drive?" nuts, Detroit Mayor Kilpatrick's drive to 
       prison and finally avoiding a boycott of the most popular 
       Bible in the world by evangelical Christian leaders. 
600 10 Vines, Jason H. 
650  0 Crisis management|vAnecdotes. 
650  0 Public relations personnel|vBiography. 
650  0 Public relations consultants|vBiography. 
650  0 Automobile industry and trade|vAnecdotes. 
650  0 Public relations|vAnecdotes. 
914    FARM221748 
994    92|bCKE