| Description |
223 pages ; 23 cm |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
The internet as judge, jury, and executioner -- Preventing and addressing online problems -- Policies and tools for business -- Understand and manage online review sites -- Build your reputation with ongoing marketing activities. |
| Summary |
"With virtually nonexistent oversight, the internet can easily become the judge, jury, and executioner for anyone's reputation. Digital attacks and misinformation can cost you a job, a promotion, your marriage, even your business. Whether you've done something foolish yourself, are unfairly linked to another's misdeeds, or are simply the innocent victim of a third-party attack, most of us have no idea how to protect our online reputation. This book will show you how to: remove negative content from search results; react and respond to an online attack; understand and manage online review; and, use marketing strategies to both improve your online reputation and bolster your bottom line."--Publisher. |
| Subject |
Internet in public relations.
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Corporate image.
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Reputation.
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Social media.
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BUSINESS & ECONOMICS -- E-Commerce -- Internet Marketing.
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BUSINESS & ECONOMICS -- Public Relations.
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COMPUTERS -- Electronic Commerce.
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Internet in public relations. (OCoLC)fst00977261
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Product management. (OCoLC)fst01078225
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| ISBN |
1632650649 |
|
9781632650641 (paperback) |
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