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Book Cover
Bestseller
BestsellerE-Book
Author Holtz, Shel.

Title Public relations on the Net : winning strategies to inform and influence the media, the investment community, the government, the public, and more! / Shel Holtz.

Publication Info. New York : AMACOM, [2002]
©2002

Copies

Location Call No. Status
 Rocky Hill - Downloadable Materials  EBSCO Ebook    Downloadable
Rocky Hill cardholders click here to access this title from EBSCO
Edition 2nd ed.
Description 1 online resource (xx, 444 pages) : illustrations
Bibliography Includes bibliographical references and index.
Contents A report card on PR use of the Internet -- How communication has been forever changed -- Public relations tools of the Internet -- The principles of influencing audiences online -- How to be the eyes and ears of your organization -- Media relations -- Investor relations -- Government relations -- Community relations -- Cause and issue communication -- Employee communications -- Activism on the Net -- Crisis management in the wired world -- Going directly to the public -- Measuring the effectiveness of your online efforts.
Note Print version record.
Subject Internet in public relations.
Internet in public relations.
BUSINESS & ECONOMICS -- Public Relations.
Internet in public relations. (OCoLC)fst00977261
Genre/Form Electronic books.
Other Form: Print version: Holtz, Shel. Public relations on the Net. 2nd ed. New York : AMACOM, ©2002 0814471528 (DLC) 2002001993 (OCoLC)48966660
ISBN 0814426581 (electronic bk.)
9780814426586 (electronic bk.)
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