| Description |
1 online resource (288 pages) : illustrations |
| Bibliography |
Includes bibliographical references and index. |
| Note |
Print version record. |
| Summary |
Blog is short for weblog. A weblog is a journal (or type of newsletter) that is updated often and intended for the general public. Blogs generally represent the personality of the author or the Web site. If you have a product, service, brand, or cause that you want to inexpensively market online to the world then you need to look into starting a blog. Blogs are ideal marketing vehicles. You can use them to share your expertise, grow market share, spread your message, and establish yourself as an expert in your field, for virtually no cost. A blog helps your site to rank higher on search engines. This is because Google and the other search engines use blogs because of their constantly updated content. Tiny, one person, part-time businesses use blogs, as well as companies like Microsoft, Apple, Nike, General Mo- tors, Amazon.com, and Yahoo. Most Fortune 1000 firms are using responsible blogs and blog marketing, as well as advertising on blogs for one simple reason -- it works! Blogs generate profits immediately and consistently. In addition, many blogs earn additional revenue by selling advertising space on their niche targeted blog. The Secret Power of Blogging teaches you how to create top-notch blog marketing campaigns, build stronger customer relationships, generate new qualified leads and sales, and learn insider secrets to build your readership list quickly. Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company president's garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed. This Atlantic Publishing eBook was professionally written, edited, fact checked, proofed and designed. The print version of this book is 288 pages and you receive exactly the same content. Over the years our books have won dozens of book awards for content, cover design and interior design including the prestigious Benjamin Franklin award for excellence in publishing. We are proud of the high quality of our books and hope you will enjoy this eBook version. |
| Contents |
Dedication; Table of Contents; Foreword; Chapter 1: Introduction; Who Is This Book For?; Why Start a Blog for Your Business, Organization, or Cause?; Does My Business, Organization, or Cause Need a Blog?; Okay, I Have a Blog for My Business, Organization, or Cause; Now What?; How This Book Is Organized; Chapter 2: Blog 101: Everything You Need to Know About Blogging; What Is a Blog?; History of the Blog; The Construction of a Blog; Our Blog Case Study; Blogs Versus Content Management Systems; Understanding Pingbacks and Trackbacks; Blogging and SPAM; Blog Software & Blog Hosting Options. |
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Blog Software ComparisonChapter 3: Blogging and Your Business; Business Blog Communications -- How Does It All Work?; Business Blogging Guidelines and Recommendations; Chapter 4: Blogging Etiquette: Learn the Rules Before You Blog; Blogging Etiquette Advice; Chapter 5: How to Write a Great Blog; How Important Is Your Blog Content?; Guidelines for Writing Blogs; How to Write Comments on Blogs; Guidelines for Blog Comments; Chapter 6: Building a Blog; Blogger; Hosting a Blogger.com Blog on Your Own Web Server; WordPress; Establishing a WordPress Account; Customizing Your WordPress Blog. |
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Office 2007 and Blog PostsOther Free Blogging Applications; Commercial Blogging Applications; A Final Note; Chapter 7: The Relationship Between Your Blog & Your Web Site; Linking to Your Blog from Your Site; How Your Blog Helps Your Web Site; Your Blog Domain; Chapter 8: Blogging and Web Site Traffic; Optimizing Your Blog; Tags; Trackbacks; Links; Blog Directories; Tips for Web Site Optimization; Chapter 9: Promoting Your Blog; Chapter 10: The Legalities of Blogging; Communications Decency Act; The Communications Decency Act U.S. Code Title 47 Section 230. |
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Can Bloggers Publish Whatever They Want?How Am I Protected as a Blogger?; How Do I Avoid Legal Problems?; SPAM Law; Journalism Shield Laws; Privacy; Deleting Content from Your Blog; Criminal Activity; Using Images; Chapter 11: Introduction to RSS Feeds, Atom, and Syndication; Creating an RSS Feed in WordPress; Creating an Atom Feed in Blogger; FeedBurner; Chapter 12: How to Make Money with Blogging; Google AdSense and Your Blog; How to Set Up Your Google AdSense Campaign; Google AdSense Program Policies; Setting Up AdSense on Your Web Site; Hints and Tips for Maximizing Google AdSense. |
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Paid BloggingChapter 13: The Future of the Blog; Chapter 14: Summary; Chapter 15: Blogging Profile, Case Studies, & Outsourcing; ContentRobot; ContentRobot Case Studies; Outsourcing Versus In-House Blog Development; The Benefits of Working with a Blog Development Company; Finding a Reputable Blog Vendor; Chapter 16: Interviews with Professional Bloggers; Chapter 17: Expert Opinions, Advice, & Suggestions; Glossary & Recommended Reading; Author Biography; More Great Titles from Atlantic Publishing. |
| Local Note |
EBSCOhost Small Business Reference Center |
| Subject |
Blogs -- Handbooks, manuals, etc.
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Marketing -- Blogs -- Handbooks, manuals, etc.
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Public relations -- Blogs -- Handbooks, manuals, etc.
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BUSINESS & ECONOMICS -- E-Commerce -- Internet Marketing.
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Blogs. (OCoLC)fst01429931
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Marketing -- Blogs.
(OCoLC)fst01751616
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Public relations -- Blogs.
(OCoLC)fst01752124
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| Genre/Form |
Handbooks and manuals. (OCoLC)fst01423877
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| Other Form: |
Print version: Brown, Bruce C. (Bruce Cameron), 1965- Secret power of blogging 9781601380098 (DLC) 2007048764 (OCoLC)182662713 |
| ISBN |
9781601381835 (electronic book) |
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1601381832 (electronic book) |
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9781601380098 |
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1601380097 |
| Music No. |
MWT11413055 |
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