Title Marketing today's academic library : a bold new approach to communicating with students / Brian Mathews.

Publication Info.

Chicago : American Library Association, 2009.

Copies

Location	Call No.	Status
University of Saint Joseph: Pope Pius XII Library - Internet	WORLD WIDE WEB E-BOOK EBSCOEBC	Downloadable
University of Saint Joseph patrons, please click here to access this EBSCOhost resource.

Description	1 online resource (xv, 171 pages) : illustrations
Bibliography	Includes bibliographical references and index.
Contents	Do libraries need to advertise? -- Defining the user -- Student need states -- The library as product -- Conducting marketing research -- Building relationships -- Developing brand strategies -- Promotional building blocks -- Designing messages -- Measuring the impact -- Putting it all together.
Summary	In Marketing Today's Academic Library, Brian Mathews uses his vast experience to speak directly to the academic library practitioner about matching services with user needs. This book proposes new visions and ideas, challenging the traditional way of thinking and providing a framework to target users more precisely.
Note	Description based on print version record.
	GMD: electronic resource.
Subject	Academic libraries -- Marketing.
	Academic libraries -- Public relations.
	Libraries and students.
	Advertising -- Libraries.
	Libraries.
	Public Relations.
	Marketing.
Other Form:	Print version: Mathews, Brian (Brian Scott). Marketing today's academic library. Chicago : American Library Association, 2009 9780838909843 0838909841 (DLC) 2008047408 (OCoLC)272665315
ISBN	9780838997154 electronic bk
	0838997155 electronic bk
	9780838991541 electronic bk
	0838991548 electronic bk
	9780838991558 electronic bk
	0838991556 electronic bk

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