| Description |
xi, 192 pages ; 22 cm |
| Contents |
The Centerville story. The death of a good plan -- Saving the day in Centerville, part one -- Saving the day in Centerville, part two -- Saving the day in Centerville, part three -- The method. Four ways to kill a good idea -- A counterintuitive strategy for saving your good idea -- Twenty-four attacks and twenty-four responses -- A quick reference guide for saving good ideas. |
| Subject |
Sales promotion.
|
|
Creative ability in business.
|
|
Public relations.
|
| Added Author |
Whitehead, Lorne A.
|
| ISBN |
9781422157299 hardcover alkaline paper |
|
1422157296 hardcover alkaline paper |
|
