| Description |
xiii, 239 pages ; 26 cm |
| Bibliography |
Includes bibliographical references (pages 225-226) and index. |
| Contents |
Prerequisites for digital communications. Websites ; Blogs and microblogs ; Monitoring the Internet ; Measurement--why, what, how ; Internet risks and security -- Reaching out. Media relations ; Trade media ; Organizational communications ; Rumor management ; Crisis communications -- The broader PR spectrum. Government relations ; Travel and tourism ; Investor relations ; The annual report -- Making it happen. Speeches as unique signatures ; Composing presentations ; Talk--formal or familiar ; Bylined material--in all media ; Market research. |
| Subject |
Public relations.
|
|
Public relations -- United States.
|
| Added Title |
Handbook of public relations |
| ISBN |
9780814415252 hardcover |
|
0814415253 hardcover |
|
