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Book
Author
Ries, Al.
Title
The fall of advertising and the rise of PR / Al Ries and Laura Ries.
Publication Info.
New York : HarperBusiness, [2002]
©2002
Copies
Location
Call No.
Status
Granby, Main Library - Adult
659 RIE
Check Shelf
Edition
First edition.
Description
xxi, 295 pages : illustrations ; 22 cm
Note
Includes index.
Subject
Advertising.
Brand name products.
Public relations.
Added Author
Ries, Laura.
ISBN
0060081988 (acid-free paper)
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