| Description |
1 online resource (xiii, 242 pages) |
| Note |
Includes index. |
|
Previous edition: published as PR. 2005. |
| Contents |
Cover; Book title; Contents; Meet the author; Acknowledgements; Only got a minute?; 1 Introduction; What is PR?; Why practise public relations?; What 'type' of campaign?; 2 Planning a PR campaign; Defining aims and objectives; Defining your target audience; Audience, message and medium; The PR audit; Timing; Managing a PR campaign; 3 Media liaison; Identifying your target media; Letting the media know about you -- what to send where; How to get on TV and radio; Press conferences and launches; Photographs and other illustrations; 'Bad press' -- what to do. |
|
Running a media campaign -- administration4 Communicating directly with a target audience; When to use direct communication; Newsletters, magazines and ezines; The website and social media; 'Positioning papers' or 'white papers'; Corporate profile; Exhibition support; Seminars and roadshows; Public speaking; Distributor/agent support; 5 Sponsorship; Why sponsor? Pros and cons; Developing a sponsorship programme; Managing the relationship; Evaluation; 6 Entertaining and corporate hospitality; A night to remember!; Choosing the right option; A few basic guidelines; 7 Internal public relations. |
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Planning an internal PR campaignStrategic activities; 8 Crisis management; Developing a crisis management strategy; Preparation activities; Implementation; 9 Specialist PR; Government affairs or lobbying; Financial PR; 10 PR professionals: consultancies, in-house, and how to launch a PR career; What type of PR help do you need?; Finding help; Managing your professional PR resource; A career in PR; 11 Evaluating success; Setting measurable aims and objectives; Evaluation techniques; Evaluating social media tools; Using direct feedback mechanisms; Indirect feedback; Dealing with success. |
|
Evaluation -- how often?Taking it further; Index; A; B; C; D; E; F; G; H; I; J; L; M; N; O; P; Q; R; S; T; V; W. |
| Summary |
An up-to-date tool for developing effective PR strategies. Whether your interest is for your own business or for the field of media relations, Effective PR: Be Your Own Expert: Teach Yourself provides a straightforward guide to all the aspects of the field. |
| Subject |
Public relations.
|
|
Business.
|
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BUSINESS & ECONOMICS -- Public Relations.
|
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Public relations. (OCoLC)fst01082892
|
| Genre/Form |
Electronic books.
|
| Added Author |
Murray, Angela.
PR.
|
| Other Form: |
Paperback 9781444120455 |
| ISBN |
9781444125610 (ebook) |
|
