| Description |
xiv, 226 pages : illustrations ; 24 cm. |
| Series |
PR in practice series |
|
PR in practice series.
|
| Bibliography |
Includes bibliographical references (pages 216-218) and index. |
| Contents |
Setting the scene -- What is internal communication? -- What does it take to be an internal communicator? -- Your audience : who are they? -- Theories into practice -- Managing internal communication in-house -- Outsourcing the IC function -- How the legal framework fits in -- The channels, vehicles and activities -- Who uses which media for what -- The receiving end -- Communicating with special groups -- The globally dispersed workforce -- Getting it right : practical application -- How to do it : setting about communication -- We can all talk can't we? : face-to-face -- The creative aspects : writing, editing, and designing it yourself -- Publishing the printed word : the logistical aspects -- Broadcast : do it yourself or call in the experts? -- Managing change -- Signposting the ether -- How to measure success -- How to make it happen : gone shopping! -- Internal communications : the future. |
| Subject |
Communication in management.
|
|
Public relations.
|
| ISBN |
0749439483 paperback |
|
