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Title Marketing for therapists : a handbook for success in managed care / Jeri Davis, editor ; foreword by Michael A. Freeman, general editor.

Publication Info. San Francisco : Jossey-Bass Publishers, [1996]
©1996

Copies

Location Call No. Status
 University of Saint Joseph: Pope Pius XII Library - Standard Shelving Location  616.8914 M345M    Check Shelf
Edition First edition.
Description xiv, 190 pages : illustrations ; 24 cm.
Series The Jossey-Bass managed behavioral healthcare library
Jossey-Bass managed behavioral healthcare library.
Bibliography Includes bibliographical references and index.
Contents CONTENTS: A therpaists view of marketing -- Responding to the changing behavioral healthcare marketplace -- Target marketing: How to start the client flow -- Deciding what services to provide: Product planning and market research -- Developing a marketing plan and steps to successful sales -- Finding your place in the integrated delivery system -- Managed care contracting -- Promoting your services --Customer service.
Subject Psychotherapy -- Practice -- United States.
Managed mental health care -- United States.
Psychotherapy -- United States -- Marketing.
Psychotherapy -- organization & administration.
Marketing of Health Services.
Managed Care Programs -- organization & administration.
Added Author Davis, Jeri, 1956-
Freeman, M. A. R. (Michael Alexander Reykers), 1931-
Other Form: Online version: Marketing for therapists. 1st ed. San Francisco : Jossey-Bass Publishers, c1996 (OCoLC)605337978
Online version: Marketing for therapists. 1st ed. San Francisco : Jossey-Bass Publishers, c1996 (OCoLC)608147562
ISBN 0787902071 alkaline paper
9780787902070 alkaline paper
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