Introduction: the folklore-popular culture continuum / Peter Narváez and Martin Laba -- Popular culture and folklore: the social dimension / Martin Laba -- Gossip, rumor and personal malice: the rhetoric of radio open-line shows / Martin Lovelace -- Communicating culture; or, can we really vocalize a brownie? / Paul Smith -- Joseph R. Smallwood, the barrelman: the broadcaster as folklorist / Peter Narváez -- The Newfie bullet: the nostalgic use of folklore / Peter Narváez -- Of scoffs, mounties and mainlanders: the popularity of a sheep-stealing ballad in Newfoundland / Michael Taft -- Rumors of Maggie: outlaw news in folklore / James Hornby -- Occupational stereotype, technique and the critical comment of folklore / Robert S. McCarl -- Holy pictures in Newfoundland houses: visual codes for secular and supernatural relationships / Gerald L. Pocius -- Big fish, small pond: country musicians and their markets / Neil V. Rosenberg.