Cover; Title Page; Copyright Page; Contents; Acknowledgments; Introduction; 1. Programmed Chaos: Dewey Phillips on the Air; 2. Before the Storm: Dewey Arrives at the Five-and-Dime; 3. The White Brother on Beale Street; 4. The New Memphis Sound: The Birth of Black Programming; 5. ""What in the World Is That?"" Is This Guy Black or White?; 6. Racial Cross-Pollination: Black and White Together; 7. The Great Convergence: Pop Tuner' One-Stop; 8. The Phillips Boys: Soul (Better than Blood) Brothers; 9. Red, Hot and Blue: The Hottest Cotton-Pickin' Thang in the Country.
10. Dewey and Elvis: The Synthesized Sound11. Dewey Introduces Elvis to the World; 12. The King and His Court Jester: Men-Children in the Promised Land; 13. ""Red Hot at First ... Blue at the Very End""; 14. The Final Descent: ""If Dewey Couldn't be Number One, He Didn''t Wanna Be""; 15. ""Goodbye, Good People""; 16. The Legacy: The Next Generation and Beyond; Epilogue; Notes; Bibliography; Index; Illustrations follow page 86; Illustrations follow page 158.