Title Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies / Min Ding, Jehoshua Eliashberg, Stefan Stremersch, editors.

Publication Info.

New York : Springer, 2014.

Copies

Location	Call No.	Status
University of Saint Joseph: Pope Pius XII Library - Reference Material	PHARM QV 736 I58 2014	In-Library Use Only

Description	vii, 768 pages : illustrations.
Series	International series in quantitative marketing, 0923-6716
	International series in quantitative marketing ; 20. 0923-6716
Note	Volume numbering from Springer International series in quantitative marketing series website.
Bibliography	Includes bibliographical references and index.
Subject	Pharmaceutical industry.
	Pharmaceutical policy.
	Drugs -- Marketing.
	Drug development -- Technological innovations.
	Drug Industry.
	Drug and Narcotic Control.
	Marketing.
	Drug Discovery.
	Technology, Pharmaceutical.
	BUSINESS & ECONOMICS -- Industries -- General.
	Pharmaindustrie. (DE-601)091383137 (DE-STW)13002-3
	Innovation. (DE-601)091367840 (DE-STW)10459-1
	Innovationsmanagement. (DE-601)091367867 (DE-STW)19548-6
	Marketingmanagement. (DE-601)091376319 (DE-STW)12770-5
	USA. (DE-601)091396867 (DE-STW)17829-1
Added Author	Ding, Min, 1967- editor.
	Eliashberg, Jehoshua, editor.
	Stremersch, Stefan, editor.
ISBN	9781461478003 (alk. paper)
	1461478006 (alk. paper)
	9781461478010 (eBook)

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