Title Influence : the psychology of persuasion / Robert B. Cialdini.

Publication Info.	New York : Collins, [2007]
	©2007

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Location	Call No.	Status
University of Saint Joseph: Pope Pius XII Library - Standard Shelving Location	153.852 C565I	Check Shelf

Edition	Rev. ed. ; 1st Collins business essentials ed.
Description	xiv, 320 pages : illustrations, portraits ; 21 cm
Bibliography	Includes bibliographical references (pages 293-309) and index.
Contents	Weapons of influence -- Reciprocation: the old give and take, and take -- Commitment and consistency: hobgoblins of the mind -- Social proof: truths are us -- Liking: the friendly thief -- Authority: directed deference -- Scarcity: the rule of the few -- Instant influence: primitive consent for an automatic age.
Summary	In this book, the author, a psychology professor and researcher explains the psychology of why people say yes, and how to apply these understandings. He introduces the six psychological principles that drive the human impulse to comply to the pressures of others, how to use them to become a skilled persuader, and also reveals how to defend oneself against manipulation.
Subject	Influence (Psychology)
	Persuasion (Psychology)
	Compliance.
	Influências inter-pessoais.
	Persuasão.
	Psychologie sociale.
	Influence sociale.
	Aspects psychologiques.
	Négociation.
	Communication.
	Compliance. (OCoLC)fst00871606
	Influence (Psychology) (OCoLC)fst00972486
	Persuasion (Psychology) (OCoLC)fst01058890
	Beeinflussung. (DE-588)4005203-5
	Massenmedien. (DE-588)4037877-9
	Persuasão.
	Influências inter-pessoais.
	Influence (Psychology)
	Persuasion (Psychology)
	Compliance.
	Communication.
	Cooperative Behavior.
	Persuasive Communication.
	Communication.
	Cooperative Behavior.
	Persuasive Communication.
Added Title	Psychology of persuasion
ISBN	006124189X (paperback)
	9780061241895 (paperback)

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Title Influence : the psychology of persuasion / Robert B. Cialdini.

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