| Description |
xxvii, 324 pages ; 24 cm |
| Bibliography |
Includes bibliographical references (pages 301-303) and index. |
| Summary |
Terry O'Reilly and Mike Tennant, the ad men behind 'The Age of Persuasion', the popular radio show broadcast on the Canadian Broadcasting Corporation and Sirius Radio have made it their mission to share the back-room story of modern marketing, entertaining asides and all. |
| Contents |
Clutter -- Breaking the contract -- The rise and fall and rise of branded entertainment -- Persuading yoots -- The youtube revolution -- Guerrillas in our midst -- the lesson of Clark Gable's undershirt -- The language of persuasion -- A sense of persuasion -- The human face of persuasion -- The long and short of it -- The wall of cynicism. |
| Subject |
Advertising -- Social aspects.
|
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Marketing -- Social aspects.
|
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Mass media and culture.
|
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Persuasion (Psychology)
|
| Added Author |
Tennant, Mike.
|
| ISBN |
9781582435800 |
|
1582435804 |
|
