Skip to content
You are not logged in |Login  
     
Limit search to available items
Book Cover
book
BookBook
Author Capparell, Stephanie.

Title The real Pepsi challenge : the inspirational story of breaking the color barrier in American business / Stephanie Capparell.

Publication Info. New York : Free Press, [2007]
©2007

Copies

Location Call No. Status
 Berlin-Peck Memorial Library - Non Fiction  338.7 CAPPARELL    Check Shelf
 New Britain, Main Library - Non Fiction  338.766 C17    Check Shelf
Description xvii, 349 pages : illustrations ; 24 cm.
Series Wall Street journal books
Wall Street journal book.
Bibliography Includes bibliographical references (pages 289-329) and index.
Contents The high road to profit -- Black, white, and green -- How big is your Negro market? -- Leaders in their fields -- The brown hucksters -- The cola color wars -- The view from the threshold -- Crossing the threshold.
Subject PepsiCo, Inc. -- Employees -- Recruiting -- History.
African American executives -- United States -- History.
Cola drinks -- United States -- Marketing -- History.
African American consumers -- United States -- History.
ISBN 0743265718
9780743265713
-->
Add a Review