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Book Cover
Bestseller
BestsellerE-Book
Author Jong, H. Wi.

Title Innovation and strategy of online games / Jong H. Wi.

Publication Info. London : Imperial College Press ; [2009]
Hackensack, NJ : Distributed by World Scientific, [2009]
©2009

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 Rocky Hill - Downloadable Materials  EBSCO Ebook    Downloadable
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Edition 1st ed.
Description 1 online resource (xx, 220 pages) : illustrations.
Series Series on technology management ; v. 14
Series on technology management ; v. 14.
Bibliography Includes bibliographical references (pages 211-214) and index.
Contents Innovations in the game industry : online games versus offline games -- Business models and corporate strategy -- Virtual societies and economics of online games -- The formation process of the Korean online game industry -- Factors promoting growth of the online game industry -- Global development and marketing strategies of Korean online games -- International comparison of online game users.
Summary This book is the first study to survey, over a ten-year period, innovations and the industrial formation process of online game business, and global strategies of major Korean online game companies. It focuses on the innovative factors which made the Korean online game industry grow tremendously and successfully to gain competitiveness in the global game industry. These include: the main factors stimulating online game business; virtual business created by online games as well as an examination of the role of the Korean government at the beginning and developmental period of the online gaming business. This book also contains authentic and accumulated research conducted over five years in the international domain of the online game industry. This research unveils diverse strategies of game companies and presents cognitive differences toward the online game business where various convergences will occur between the online game and other Internet businesses.
Note Print version record.
Subject Video games industry.
Technological innovations.
BUSINESS & ECONOMICS -- Industries -- Park & Recreation Management.
Electronic games industry. (OCoLC)fst00907232
Technological innovations. (OCoLC)fst01145002
Other Form: Print version: Jong, H. Wi. Innovation and strategy of online games. 1st ed. London : Imperial College Press ; Singapore ; Hackensack, NJ : Distributed by World Scientific, ©2009 (DLC) 2009001766
ISBN 9781848163577 (electronic bk.)
1848163576 (electronic bk.)
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