| Description |
1 online resource (226 pages) |
| Note |
Includes index. |
| Summary |
Convenient coincidences and glycerine tears, star-crossed lovers and happy endings, mindless songs and energetic dances ... These elements, and more, have sustained the Bollywood brand of cinema for nearly a century, so much so that it has now found acceptance across continents. This book is a road map for the fast-changing entertainment landscape of India. It succinctly outlines how film entertainment in India is no longer just an artistic or creative enterprise. This is due to the rapid convergence of various media-home video, satellite television, radio, Internet, animation and gaming-which det. |
| Note |
Print version record. |
| Contents |
First Day First Show: Perishable Commodity -- Delivery Platforms -- Integrated Solutions -- One Size Fits All: Vanishing Formulas -- Market Research -- Missing Links -- Distribution Is God: Growth Drivers -- Distributors' Dilemma -- Video Boom -- Riding the Air Waves: Tuning In -- Niche Channels -- Digital Migration -- Battle of the Screens: Personal Computers -- Animation and Gaming -- Mobile Telephony -- Let the Music Play On: Signposts -- Partnering Progress -- Music Theft -- Crime and Punishment: Government Intervention -- Borderless Crime -- Content Regulation -- Rise of Consuming Classes: Consumption Patterns -- Technology Effects -- Big Picture -- Reviving Lost Mojo: Shifting Paradigms -- Regulatory Intervention -- Last Mile Environment -- Back to the Future: Portfolio Management -- Global Powerhouse -- Road Map Ahead. |
| Access |
Use copy Restrictions unspecified star MiAaHDL |
| Reproduction |
Electronic reproduction. [S.l.] : HathiTrust Digital Library, 2010. MiAaHDL |
| System Details |
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. http://purl.oclc.org/DLF/benchrepro0212 MiAaHDL |
| Processing Action |
digitized 2010 HathiTrust Digital Library committed to preserve pda MiAaHDL |
| Subject |
Motion pictures -- India.
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Performing arts -- India.
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PERFORMING ARTS -- Film & Video -- Reference.
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Motion pictures. (OCoLC)fst01027285
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Performing arts. (OCoLC)fst01057887
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India. (OCoLC)fst01210276
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| Other Form: |
Print version: Bose, Derek. Brand Bollywood. New Delhi ; Thousand Oaks, Calif. : Sage Publications, 2006 9780761935346 0761935347 (DLC) 2006031660 (OCoLC)71779013 |
| ISBN |
9788132102786 (electronic bk.) |
|
8132102789 (electronic bk.) |
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9788132111788 (electronic bk.) |
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8132111788 (electronic bk.) |
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