1. Monroe's "Positive" Legacy -- 2. The America/Americas Myth -- 3. From Myth to Advertising -- 4. Romance and the Hardball Player -- 5. Mounting the Campaign -- 6. The Campaign as an Ad Drawing on the Myth -- 7. A Different Discourse -- 8. Beyond the America/Americas Myth -- Appendix: The Reagan Speech.
Bibliography
Includes bibliographical references (pages [175]-180) and index.
Summary
"Complex, sweeping, provocative interpretation of negative US cultural perceptions of Latin America and their influence on regional actions; argues that opinions rooted in myth of US exceptionalism and fear of extrahemispheric rivals, coupled with view of Latin Americans as culturally and politically inferior, results in both forceful and benign US paternalism"--Handbook of Latin American Studies, v. 57. http://www.loc.gov/hlas/