LEADER 00000cam  2200433 i 4500 
001    on1384411525 
003    OCoLC 
005    20240328110119.0 
008    230622t20242024nyu      b    001 0 eng d 
010      2023951241 
020    1668017350|q(hardcover) 
020    9781668017357|q(hardcover) 
020    9781668017364|q(paperback) 
020    1668017369|q(paperback) 
035    (OCoLC)1384411525 
040    YDX|beng|erda|cYDX|dBDX|dOCLCO|dOCO|dGO3|dOCLCO|dGP5|dOPW
       |dRB0|dOCLCO|dZNS|dIBI|dOCLCO|dVP@|dDCB|dCPP|dHQC 
049    CKEA 
050  4 HM851|b.W34 2024 
082 04 302.30285|223 
100 1  Wagner, Kurt|c(Journalist),|eauthor. 
245 10 Battle for the bird :|bJack Dorsey, Elon Musk, and the $44
       billion fight for Twitter's soul /|cKurt Wagner. 
246 30 Jack Dorsey, Elon Musk, and the $44 billion fight for 
       Twitter's soul 
250    First Atria Books hardcover edition 
264  1 New York :|bAtria Books, an imprint of Simon & Schuster, 
       LLC,|c[2024] 
264  4 |c©2024 
300    viii, 357 pages ;|c24 cm 
336    text|btxt|2rdacontent 
337    unmediated|bn|2rdamedia 
338    volume|bnc|2rdacarrier 
504    Includes bibliographical references and index. 
505 0  Part I: Twitter 1.0 -- Part II: Fly -- Part III: Battle 
       for Twitter -- Part IV: Twitter 2.0 
520    "In battle for the Bird, Bloomberg journalist Kurt Wagner 
       takes the reader inside Twitter's everchanging 
       headquarters, charting its rise from flippant 140-
       character posts to one of the world's most consequential 
       tech companies. From Jack Dorsey's triumphant return as 
       CEO in 2015 to the rise and fall of @realDonaldTrump to 
       the contentious $44 billion sale to Elon Musk, Battle for 
       the Bird exposes the messy reality and relentless 
       challenges that come with building a global social 
       network. With enthralling minute-by-minute accounts of 
       Musk's controversial takeover from insider employees, 
       Battle for the Bird exposes the real-world impact of the 
       South African billionaire's new role as owner, and 
       employees' growing horror as Dorsey's idealistic promises 
       (and the "Twitter" name) go up in flames before their 
       eyes. Battle for the Bird is the definite, objective, and 
       substantive account of the fight over the world's most 
       influential social media platform. Now, for the first time
       - through deeply sourced, exclusive interviews-readers 
       will discover how the visionary promises of one iconoclast
       gave way to the darker, yet-to-be-defined motives of 
       another, upending the virtual status quo and impacting the
       flow of news and information to the masses"--|cProvided by
       publisher. 
610 20 Twitter (Firm)|xHistory. 
650  0 Internet industry|zUnited States. 
650  0 Online social networks|zUnited States. 
650  0 Business. 
650  0 Economics. 
994    C0|bCKE