LEADER 00000cam  2200457Ii 4500 
001    ocn987282423 
003    OCoLC 
005    20171017023317.0 
008    170513t20172017ilua          001 0 eng d 
020    9781484228531|q(paperback) 
020    1484228537|q(paperback) 
020    |z9781484228548|q(ebook) 
020    |z1484228545|q(ebook) 
035    (OCoLC)987282423 
040    BTCTA|beng|erda|cBTCTA|dYDX|dBDX|dGL4|dAVCLL|dCO2|dSINLB 
049    CKEA 
050  4 HF5415.1265|bK45 2017 
082 04 658.872|223 
100 1  Kelsey, Todd,|eauthor. 
245 10 Introduction to social media marketing :|ba guide for 
       absolute beginners /|cTodd Kelsey ; technical reviewer, 
       Brandon Lyon. 
264  1 Wheaton, Illinois :|bApress,|c[2017] 
264  2 New York, NY :|bDistributed to the book trade worldwide by
       Springer Science + Business Media 
264  4 |c©2017 
300    xii, 152 pages :|billustrations ;|c24 cm 
336    text|btxt|2rdacontent 
337    unmediated|bn|2rdamedia 
338    volume|bnc|2rdacarrier 
500    Statement of responsibility partially from cover. 
500    Includes index. 
505 0  The basics of having fun and building skills -- Skillbox: 
       Content -- Facebook pages -- Facebook ads -- Twitter -- 
       LinkedIn -- Hootsuite -- Social media monitoring and 
       analytics. 
520    Focuses on ROI (return on investment) to help you think 
       critically about the value social media could bring a 
       business or organization. You'll explore the question of 
       whether or not it's worth it to invest time and money in 
       each social media channel. 
650  0 Internet marketing. 
650  0 Online social networks. 
650  0 Online social networks|xMarketing. 
650  0 Social media|xMarketing. 
650  0 Marketing|xSocial aspects. 
650  7 Internet marketing.|2fast|0(OCoLC)fst00977272  
650  7 Marketing|xSocial aspects.|2fast|0(OCoLC)fst01010246  
650  7 Online social networks.|2fast|0(OCoLC)fst01741311  
700 1  Lyon, Brandon,|ereviewer. 
994    92|bCKE