Includes bibliographical references (pages 195-203) and index.
Contents
Getting a (better) grip on social media -- Getting started -- Understanding social capital -- Strategies for social media success -- Rethinking status updates -- Fine-tuning Facebook -- Teens and social media: testing assumptions -- Online reputation management -- What can we count? -- Social media in the long term -- A few final words.
Summary
Social media doesn't just "happen"; it is easy to learn but can take a long time to master. Learn how to use social media more effectively, discover its pitfalls, and examine how a well developed social media network can be mobilized in times of crisis, financial or otherwise.
Note
Online resource; title from digital title page (viewed April 21, 2014).