LEADER 00000nam 2200409Ki 4500
001 ocn989072619
003 OCoLC
005 20170705091257.0
008 170606s2017 scua 001 0 eng d
010 2017901244
020 9781542732383
020 1542732387
035 (OCoLC)989072619
037 |bCreatespace Independent Pub, Platform 7290 B Investment
Dr, North Charleston, SC, USA, 29418, (843)7895000|nSAN
255-2132
040 JOZ|beng|cJOZ|dGPI
049 GPIA
100 1 Gingiss, Dan,|eauthor.
245 10 Winning at social customer care :|bhow top brands create
engaging experiences on social media /|cDan Gingiss ;
foreward by Jay Baer.
264 1 South Carolina :|bCreateSpace Independent Publiching,
|c[2017]
264 4 |c©2017
300 169 pages :|bblack and white illustrations ;|c24 cm
336 text|btxt|2rdacontent
337 unmediated|bn|2rdamedia
338 volume|bnc|2rdacarrier
504 Includes index and bibliographic resources.
505 0 Start with a great customer experience --Social media's
role in customer experience -- Why social customer care --
Philosophy (winning at social customer care step #1) --
Technology (winning at social customer care step #2) --
Team selection (winning at social customer care step #3) -
- Training (winning at social customer care step #4) --
Process (winning at social customer care step #5) --
Reporting (winning at social customer care step #6) --
Integration with the core business (winning at social
customer care step #7) -- Integration with CRM (winning at
social customer care step #8) -- The proliferation of
messaging apps -- Other social customer core channels --
The future of social customer care.
520 "Social media has changed customer service forever by
shifting power from brands to consumers, requiring a
different way of thinking about the customer experience.
This book teaches you how top brands are "winning" at
customer service in social media, and provides the tools
to do the same at your company." --|cPage 4 of cover.
650 0 Marketing|xSocial aspects|zUnited States.
650 0 Marketing|zUnited States|vStatistics.
650 0 Internet marketing|xSocial aspects.
650 0 Internet advertising|xSocial aspects.
650 0 Social media and society|xMarketing.
650 0 Online social networks|xSocial aspects|xMarketing.
650 0 Internet in public relations|xSocial aspects|xMarketing.
994 C0|bGPI
New Britain, Main Library - Non Fiction
|
658.872 GIN |
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Newington, Lucy Robbins Welles Library - New Materials
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658.872 GINGISS |
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