Skip to content
You are not logged in |Login  

LEADER 00000nam  2200409Ki 4500 
001    ocn989072619 
003    OCoLC 
005    20170705091257.0 
008    170606s2017    scua          001 0 eng d 
010      2017901244 
020    9781542732383 
020    1542732387 
035    (OCoLC)989072619 
037    |bCreatespace Independent Pub, Platform 7290 B Investment 
       Dr, North Charleston, SC, USA, 29418, (843)7895000|nSAN 
       255-2132 
040    JOZ|beng|cJOZ|dGPI 
049    GPIA 
100 1  Gingiss, Dan,|eauthor. 
245 10 Winning at social customer care :|bhow top brands create 
       engaging experiences on social media /|cDan Gingiss ; 
       foreward by Jay Baer. 
264  1 South Carolina :|bCreateSpace Independent Publiching,
       |c[2017] 
264  4 |c©2017 
300    169 pages :|bblack and white illustrations ;|c24 cm 
336    text|btxt|2rdacontent 
337    unmediated|bn|2rdamedia 
338    volume|bnc|2rdacarrier 
504    Includes index and bibliographic resources. 
505 0  Start with a great customer experience --Social media's 
       role in customer experience -- Why social customer care --
       Philosophy (winning at social customer care step #1) -- 
       Technology (winning at social customer care step #2) -- 
       Team selection (winning at social customer care step #3) -
       - Training (winning at social customer care step #4) -- 
       Process (winning at social customer care step #5) --  
       Reporting (winning at social customer care step #6) -- 
       Integration with the core business (winning at social 
       customer care step #7) -- Integration with CRM (winning at
       social customer care step #8) -- The proliferation of 
       messaging apps -- Other social customer core channels -- 
       The future of social customer care. 
520    "Social media has changed customer service forever by 
       shifting power from brands to consumers, requiring a 
       different way of thinking about the customer experience. 
       This book teaches you how top brands are "winning" at 
       customer service in social media, and provides the tools 
       to do the same at your company." --|cPage 4 of cover. 
650  0 Marketing|xSocial aspects|zUnited States. 
650  0 Marketing|zUnited States|vStatistics. 
650  0 Internet marketing|xSocial aspects. 
650  0 Internet advertising|xSocial aspects. 
650  0 Social media and society|xMarketing. 
650  0 Online social networks|xSocial aspects|xMarketing. 
650  0 Internet in public relations|xSocial aspects|xMarketing. 
994    C0|bGPI 
Location Call No. Status
 New Britain, Main Library - Non Fiction  658.872 GIN    Check Shelf
 Newington, Lucy Robbins Welles Library - New Materials  658.872 GINGISS    DUE 02-09-18 Billed