LEADER 00000cam  2200565M  4500 
001    ocn990030821 
003    OCoLC 
005    20170707113037.0 
006    m     o  d         
007    cr |n||||||||| 
008    170616s2017    xx      o     000 0 eng d 
019    989726224 
020    9781911307945|q(electronic bk.) 
020    1911307940|q(electronic bk.) 
020    |z1911307924 
020    |z9781911307921 
020    |z1911307932 
020    |z9781911307938 
020    9781911307914 
020    1911307916 
035    (OCoLC)990030821|z(OCoLC)989726224 
037    22573/ctt1qp43bx|bJSTOR 
040    YDX|beng|cYDX|dN$T|dEBLCP|dJSTOR|dSTJ 
049    STJJ 
050  4 HM742|b.V46 2017eb 
082 04 302.23/10954|223 
099    WORLD WIDE WEB|aE-BOOK|aJSTOR 
100 1  Venkatraman, Shriram. 
245 10 Social media in South India. 
264  1 [Place of publication not identified] :|bUCL PRESS,|c2017.
300    1 online resource 
336    text|btxt|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
500    GMD: electronic resource. 
505 0  Half Title; Series Information; Title Page; Copyright 
       Page; Introduction to the series Why We Post; 
       Acknowledgements; Contents; List of figures; List of 
       tables; 1 Panchagrami and its complexities; Where is 
       Panchagrami?; A brief history of Panchagrami; 
       Infrastructural development post 1990; People of 
       Panchagrami; Transformation of space; Politics and 
       governance; The project framework; Conclusion; 2 The 
       social media landscape: people, their perception and 
       presence on social media; The mobile phone, internet and 
       Orkut; Choice between voice and social media; Facebook: 
       class, caste and gender 
505 8  WhatsAppTwitter; Conclusion; 3 Visual posting: continuing 
       visual spaces; Introduction; An overview of offline visual
       culture at Panchagrami; Public visual culture; Visual 
       culture at home; 'In betweeners'; How does social media 
       reflect this visual culture?; Continuing visual culture; A
       snapshot of visuals at Panchagrami; Section 1: Public; 
       Cinema; Politics; Section 2: Private and home; Category 1:
       The focus is on me!; Category 2: It's about what you do!; 
       Category 3: Background showing status; Category 4: Self in
       a group (friends); Category 5: Self in a group (family) 
505 8  Section 3: 'In betweeners'Daily greetings; Mixed genres; 
       Conclusion; 4 Relationships: kinship on social media; An 
       introduction to kinship in Panchagrami; Intergenerational 
       communication; Married couples and polymedia; Chandralekha
       and Ranga; Aarthi and Akilan; Deepa and Vasu; Sri Lakshmi 
       and Karuppiah; Indra and Arvind; Vasudha and Mahesh; 
       Radhika and Santhanam; Facebook as a performative platform
       for couples; Saranya and Srijith; Chaya and Varun; Sandhya
       and Gopal; Communication between siblings; Communication 
       with extended family; Facebook and fictive kinship; 
       Conclusion 
505 8  5 Bringing home to work: the role of social media in 
       blurring work-non-work boundariesWork -- the 
       anthropological view; Work, caste and kinship -- a 
       historical view from India; IT work culture; Bypassing 
       restrictions; Office communicator; Anita and Purushottam -
       - a couple on the inter-office communicator; Ramanan and 
       Balashankar -- cycling buddies; Cricket matches and 
       Abhishek's office; The re-integration of work and home 
       cultures; Mediating structures in the IT industry: kin-
       based networks in lower socio-economic classes; Conclusion
505 8  6 The wider world: social media and education in a 
       knowledge economyA day in the life of Ranjith; Ranjith is 
       15 years old and from an upper middle-class background. He
       attends an international school.; A day in the life of 
       Pandian; Pandian is 15 years old and from a lower socio-
       economic background. He attends a private local school.; 
       Introduction; Knowledge economy: an identity that inspires
       aspirations; School system at Panchagrami; ICT and social 
       media in schools; Accessing social media on mobile 
       platforms; Social media: friending teachers; Social media 
       and parent-teacher associations (PTA) 
520    Ne of the first ethnographic studies to explore use of 
       social media in the everyday lives of people in Tamil Nadu,
       Social Media in South India provides an understanding of 
       this subject in a region experiencing rapid 
       transformation. The influx of IT companies over the past 
       decade into what was once a space dominated by agriculture
       has resulted in a complex juxtaposition between an 
       evolving knowledge economy and the traditions of rural 
       life. While certain class tensions have emerged in 
       response to this juxtaposition, a study of social media in
       the region suggests that similarities have also tran. 
650  0 Social media|zIndia|zTamil Nadu. 
650  0 Online social networks|zIndia|zTamil Nadu. 
650  0 Internet|xSocial aspects|zIndia|zTamil Nadu. 
651  0 Tamil Nadu (India)|xSocial life and customs. 
776 08 |cOriginal|z1911307924|z9781911307921|z1911307932
       |z9781911307938|w(OCoLC)989717194 
914    ocn990030821 
994    C0|bSTJ