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Author Kelsey, Todd, author.

Title Introduction to social media marketing : a guide for absolute beginners / Todd Kelsey ; technical reviewer, Brandon Lyon.

Publication Info. Wheaton, Illinois : Apress, [2017]
New York, NY : Distributed to the book trade worldwide by Springer Science + Business Media
©2017

Copies

Location Call No. Status
 South Windsor Public Library - Non Fiction  658.872 K29I    Check Shelf
 West Hartford, Noah Webster Library - Non Fiction  658.872 KELSEY    Check Shelf
Description xii, 152 pages : illustrations ; 24 cm
Note Statement of responsibility partially from cover.
Includes index.
Contents The basics of having fun and building skills -- Skillbox: Content -- Facebook pages -- Facebook ads -- Twitter -- LinkedIn -- Hootsuite -- Social media monitoring and analytics.
Summary Focuses on ROI (return on investment) to help you think critically about the value social media could bring a business or organization. You'll explore the question of whether or not it's worth it to invest time and money in each social media channel.
Subject Internet marketing.
Online social networks.
Online social networks -- Marketing.
Social media -- Marketing.
Marketing -- Social aspects.
Internet marketing. (OCoLC)fst00977272
Marketing -- Social aspects. (OCoLC)fst01010246
Online social networks. (OCoLC)fst01741311
Added Author Lyon, Brandon, reviewer.
ISBN 9781484228531 (paperback)
1484228537 (paperback)
9781484228548 (ebook)
1484228545 (ebook)
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