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BookBook
Author Li, Charlene.

Title Groundswell : winning in a world transformed by social technologies / Charlene Li, Josh Bernoff.

Publication Info. Boston, Mass. : Harvard Business Press, [2008]
©2008

Copies

Location Call No. Status
 Farmington, Main Library - Adult Department  303.483 LI    Check Shelf
 University of Saint Joseph: Pope Pius XII Library - Standard Shelving Location  303.4833 L693G    Check Shelf
Description xiii, 286 pages : illustrations ; 25 cm
Bibliography Includes bibliographical references (pages 247-263) and indexes.
Contents Understanding the groundswell -- Why the groundswell--and why now? -- Jujitsu and the technologies of the groundswell -- The social technographics profile -- Tapping the groundswell -- Strategies for tapping the groundswell -- Listening to the groundswell -- Talking with the groundswell -- Energizing the groundswell -- Helping the groundswell to support itself -- Embracing the groundswell -- The groundswell transforms -- How connecting with the groundswell transforms your company -- The groundswell inside your company -- The future of the groundswell.
Subject Online social networks -- Economic aspects.
Information society -- Economic aspects.
Added Author Bernoff, Josh.
Added Title Ground swell
ISBN 9781422125007
1422125009
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