| Description |
xii, 306 pages ; 22 cm |
| Note |
Includes index. |
| Contents |
Introduction: James Buck gets out of jail and inspires this book -- Part 1. How it started. A Pinot kills Odeo ; Showtime ; Dell's parallel avenues ; Why Comcast cares ; Customers take control -- Part 2. What they're doing. The Twitterville marketplace ; Global companies, local touch ; Seeing the wizard ; B2Bs are people, too ; Small business, big footprint ; Personal branding ; Braided journalism ; Conversations with constituents ; Goodwill fund-raising ; Dark streets -- Part3. How and why. Tips, metrics, and finer points ; Global neighborhoods -- Afterword: Getting started. |
| Summary |
Social media writer Shel Israel shares revealing stories of Twitterville residents, from CEOs to the student who became the first to report the devastation of the Szechuan earthquake; from visionaries trying to raise money for a cause to citizen journalists who outshine traditional media companies. |
| Subject |
Twitter.
|
|
Twitter (Firm)
|
|
Internet industry -- United States -- History.
|
|
Online social networks -- Economic aspects.
|
| ISBN |
9781591842798: $23.95 |
|
1591842794 |
|
