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Author Piskorski, Mikołaj Jan, author.

Title A social strategy : how we profit from social media / Mikołaj Jan Piskorski.

Publication Info. Princeton, New Jersey : Princeton University Press, [2014]

Copies

Location Call No. Status
 Berlin-Peck Memorial Library - Non Fiction  658.872 PISKORSKI    Check Shelf
 Burlington Public Library - Adult Department  658.8 PISKORSKI    Check Shelf
 Canton Public Library - Adult Department  658.872 PISKORSKI    Check Shelf
 Newington, Lucy Robbins Welles Library - Adult Department  658.872 PISKORSKI    Check Shelf
 South Windsor Public Library - Non Fiction  658.872 PISKORSKI    Check Shelf
Description xii, 275 pages ; 24 cm
Bibliography Includes bibliographical references and index.
Contents The arc of the book -- Social failures and social solutions -- "Meet" platforms : eHarmony and OkCupid -- "Meet" platform: Twitter -- "Friend" solutions: Facebook and mixi -- "Meet" and "friend" solutions: LinkedIn & Friendster -- "Meet" and "friend" solution: MySpace -- Social strategies -- Social strategy at Zynga -- Social strategy at Yelp -- Social strategy at American Express -- Social strategy at Nike -- Building social strategy at XCard and Harvard Business Review -- Conclusions.
Subject Internet marketing.
Social media -- Economic aspects.
Online social networks -- Economic aspects.
ISBN 9780691153391 (alk. paper)
0691153396 (alk. paper)
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