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BookBook
Author Shih, Clara Chung-wai.

Title The Facebook era : tapping online social networks to build better products, reach new audiences, and sell more stuff / Clara Shih.

Publication Info. Boston : Prentice Hall, [2009]
©2009

Copies

Location Call No. Status
 Bristol, Main Library - Non Fiction  658.872 SH61    Check Shelf
 Marlborough, Richmond Memorial Library - Adult Department  658.8 SHIH    Check Shelf
 Middletown, Russell Library - Adult Nonfiction  658.872 SHI    Check Shelf
 New Britain, Main Library - Non Fiction  658.872 SH61    Check Shelf
 West Hartford, Noah Webster Library - Non Fiction  658.872 SHIH    Check Shelf
 Windsor, Main Library - Adult Department  658.872 SH    Check Shelf
Description xiv, 236 pages : illustrations, map ; 23 cm
Note Includes index.
Contents The fourth revolution -- The evolution of digital media -- Social capital from networking online -- Social sales -- Social network marketing -- Social innovation -- Social recruiting -- Engage your customers -- Get your message across -- Build and manage your relationships -- Corporate governance and strategy -- The future of social business.
Subject Business enterprises -- Computer networks.
Online social networks.
Facebook (Electronic resource)
ISBN 9780137152223 paperback alkaline paper
0137152221 paperback alkaline paper
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