| Description |
287 pages ; 24 cm |
| Note |
Includes index. |
| Summary |
"The Everything Guide to Crowdfunding" is a step-by-step handbook to harnessing the power of social media to raise funds. Inside, you'll find real-life case studies and techniques for creating a successful campaign, including: Gaining an online presenceTapping into the crowdUnderstanding the different crowdfunding platformsDesigning a successful campaign planPromoting your campaign with social media, search engine optimization, and affiliate marketingDealing with donors after your campaign ends Almost 50 percent of crowdfunding ventures fail to get funded. With this guide, you will learn how to be in the 50 percent that succeed. Whatever your dream or business idea, there is no reason it can't become a reality with the power of crowdfunding."--pub. desc. |
| Contents |
Crowdfunding basics -- Crowdsourcing -- Raising funds -- Crowdfunding 101 -- A crowdfunding platform examination -- Other crowdfunding sites -- The keys to a successful campaign -- Using social media for crowdfunding and business -- Pay per click and crowdfunding -- Using Twitter for promotion -- Promoting your project on Facebook -- Using YouTube -- Making your campaign video -- Protecting your idea -- The campaign's finished -- Five successful campaigns -- Local investing -- Crowdfunding for social good -- Equity-based crowdfunding -- Interpretations of the JOBS Act. |
| Subject |
New business enterprises -- Finance.
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Electronic fund raising.
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Venture capital.
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Online social networks.
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Crowd funding.
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| ISBN |
9781440550331 paperback |
|
1440550336 paperback |
|
9781440550348 (eISBN) |
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