Getting started with blogs -- Setting up your blog -- Fitting in and feeling good -- Going beyond words -- Marketing and promoting your blog -- Getting business-y with it -- The part of tens -- Apendix A: Glossary -- Appendix B: Very basic HTML code.
Summary
"Learn to: Compare and use the newest blogging software tools; Find your niche and gain an audience; Integrate your blog with social media and explore microblogging; Make money with advertising and search engine optimization"--Cover.